Style is the key word on Dana Ashkenazis agenda The creative director of the brand and the companys owner, Dana Ashkenazi, is a strong figure with a personality and a vision that defines the brand as having a rock-and-roll appeal, and a style that is not too extroverted and asimilate in the wardrobe well. The main motif is not to follow the trend but to invent it The message behind the brand is to look voice, not effort, with a free and feminine Washed jeans, cotton shirts, glamorous hypocrisy of cut-off asymmetrical fabrics and cutouts are the brands "Brad & Bater"